Worldwide, telematics programs have gained significant traction in both insurance and mobility markets with the COVID-19 crisis accelerating user adoption. In fact, the top global insurers have insurance telematics programs in market with more personalized approaches to pricing surging in popularity thanks to consumer demand for usage-based and mileage-based propositions. In mobility, rental vehicle and car sharing organizations are quick to bolster new user experiences by leveraging telematics data to better engage customers in more virtual and touchless environments.
The race is on to go-to-market with high-quality experiences that users are demanding.
How are you able to drive brand differentiation and engagement when the majority of in-market offerings consist of mobile app user interfaces that look and function identically to your competitors?
How is it possible to get to market in a timely fashion when bespoke brand differentiation results in a significant delay and unbearable costs for go-to-market?