Welcome to IMS Labs

Helping to unlock your program’s hidden value

IMS Labs is our suite of program optimization services provided directly by our hands-on, expert digital insurance team within IMS. We are committed to ensuring your program meets your intended strategic outcomes, collaborating and working with your company as an extension of your program team.

Staying true to our People Powered Technology^™ approach, we are fresh set of eyes and minds to help you in all facets of your program efforts:

Defining and refining your program value proposition

Getting customers onboarded and connected

Ensuring a solid end user experience

Enabling best practices for marketing build-out

Increasing usage and retention

Let us take a look at how we can help

Value Proposition Development

Collaborating closely with you to develop the best overall proposition for your policyholders, providing the foundation for an optimised user experience that meets your business goals.

Program Adoption and Activation Optimization

Using proven methodologies and our industry insights, improving the end user journey to deliver the best results for your business.

Customer Engagement

Delivering expert guidance to help you improve user experience, as well as optimising reward and user messaging interactions, to increase engagement levels to drive true behavioural modification that decreases your loss ratio.

Program Analytics and KPI Goal Setting

Diving deep into your program data to reveal actionable insights that ensure your program, and business goals, are achieved, using a combination of wide-ranging industry knowledge, data science services, book-level scoring and risk management strategy services, and other class leading tools.

Future Road Map Building

Working collaboratively to review market intelligence, competitor activity and industry advances to build exciting roadmaps, program evolution and refined & relevant user propositions.

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