IMS Insurance Telematics

Mileage-Based Insurance Telematics Programs

Mileage-based programs are seeing a resurgence. New developments in mileage-based insurance telematics are giving insurers an additional edge.

Learn more about the new developments in on-demand insurance that are reinvigorating mileage-based offerings and how to benefit.

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Staying Competitive With the Latest in Mileage-Based Insurance Telematics Programs

Insurers know that in order to drive demand for insurance products that offer greater value, build trust with policyholders and provide rich, engaging experiences, it’s necessary to offer more personalized insurance programs and services to policyholders. Such programs that have seen tremendous reinvention and resurgence are mileage-based insurance telematics programs.

Mileage-based (Pay-per-mile) car insurance programs are regaining traction with insurers who are looking not only to compete, but thrive in developing innovative insurance telematics offerings in a mature market. Mileage-based programs are often referred to as the Pay-As-You-Drive model, a model where policyholders pay based on how many miles they drive. In the past, mileage programs simply collected data on a policyholder reported mileage. More personalization and new technology developments are now enabling these programs to vary greatly with respect to mileage context used, rate determination and billing model. As a result, they are quickly generating new interest as well as capturing market share.

Mileage-based Program Scenario Example: A policyholder can be charged a flat rate fee every month based on typical insurance costing factors plus an additional fee per mile driven, up to a certain number of miles after which point they may not be charged. Alternatively, they can pay for insurance by purchasing blocks of miles, similar to how consumers pay for prepaid cellphone fees.

Mileage programs offer auto insurers a number of benefits – they are quick to implement, offer more transparency and provide policyholders with options for insurance that meet their lifestyle needs and values. What is more, they also help increase policyholder retention and encourage safer driving through behavior-based coaching. In fact, research shows that telematics programs overall increase policyholder retention by 18 percent – 20 percent through regular engagement and driving feedback.

Increase Your Customer Base and Grow Your Entire Book of Business

It’s no surprise that insurers are already re-thinking their insurance program portfolio and adding new mileage-based insurance programs as available offerings to their book of business. For example, our mileage-based client Amica Mutual Insurance Co., a top 25 automotive insurer in the United States, announced the introduction of a mileage-based program called FlexMile which allows policyholders to purchase a set number of miles up front and lock in a rate good for up to 3 years. By doing so, they are able to offer flexible, personalized and innovative programs that deliver unique and engaging experiences demanded by policyholders, which also help better control claims ratios and costs for the insurer. Learn more about Amica Mutual Insurance Co. Mileage-based Program.

Pricing Structures for Mileage-based Insurance Telematics Programs

Below is a breakdown of the different pricing structures that can be implemented in a mileage-based insurance telematics program, starting with a traditional “Basic Rate” pricing structure, followed by a “Personalized Rate” and finally, a more comprehensive “Variable Mileage Rate”:

Pay-per-mile Insurance Telematics Solution - Pricing Structure

Billing Options for Mileage-based Insurance Telematics Programs

In addition to the flexibility and personalization around pricing structures available, a variety of billing options also exist ranging from a traditional “Prepaid Mileage” plan to “Post-paid Recurring Billing” and finally, “Post-paid Ad-hoc Billing”. Here is a detailed breakdown:

Pay-per-mile Insurance Telematics Solution - Billing Options

Data-Agnostic Collection Options

As the only true data source agnostic solution on the market, we work closely with you in choosing the right technologies to adopt to ensure you achieve your growth goals and potential. We make the whole process of a successful launch as simple and easy as possible.

Sensor Overview with Pros & Cons

Smartphone/ SDK Option

Use of mobile as sensor, either through white label app or SDK in 3rd party app

  • No-cost deployment and improvements in data integrity make this the most viable option for mainstreaming insurance telematics
  • Drives high levels of customer engagement via feedback apps
  • Operates completely independently to the vehicle and circumvents intrusion by OEMs
  • Can be deployed via bespoke apps or SDK into 3rd-party apps
  • More easily ‘game-able’ by the user to mask behaviors
  • Not capable of robust, reliable collision detection as not firmly anchored, so less value for claims
  • Device management can be a challenge as mobile manufacturers (esp. Apple) change parameters of operability (e.g. GPS & battery)
Self Powered/Beacon

Dashboard / windshield mounted battery-powered device

  • Low cost deployment and known data integrity make this an attractive option for middle to mainstream insurance telematics
  • Using a tethered app allows for improved customer engagement
  • Has high-fidelity collision detection capture within the device to aid with post collision claims handling
  • Easy self install for the customer, and captures journey data even if the mobile is not in the vehicle
  • No FNOL if the mobile is not in the vehicle at the point of collision
  • Battery life is limited to approximately 24 months, and requires replacement for following years
OBD

Dongle plug-in for OBD port

  • Only aftermarket device that can access CAN bus data, offering vehicle status data and prognostics
  • Ubiquitous in European & North American markets for insurance and fleet
  • Ease of self-installation (in some cases)
  • No current success in the UK insurance market due to inaccessibility of OBD port
  • Lack of consistency of data across vehicle makes/models (e.g. only > 60% accuracy on fuel level readings)
  • Faces an uncertain long-term future due to OEM threat: European OEMs lobbying to restrict 3rd party access; many ports block data transmission once over 30mph
  • Security concerns, and easy to 'tamper’
Black Box

Installed box

  • The UK standard for UBI, gives ‘always-on’ data stream
  • Standardization of data harvested from the device across all vehicles
  • High-fidelity collision detection and robustness of data helps claims remediation and boosts loss ratio performance
  • Theft detection and stolen vehicle recovery a key benefit for carriers and mobility operators, and can be positioned as an adoption driver for consumer propositions
  • No access to CAN bus data
  • Relevance may be limited long-term if OEMs manage to align around useful connected car data standards that are commercially viable
OEM / Connected Car

Direct feed / line fit from on-board computer

  • Potential to provide access to embedded sensors and a wealth of additional lines of data analysis, such as ADAS systems
  • OEMs are starting to realize the potential to monetize data for their own and 3rd party provider benefit – insurance is the key use case
  • Challenge around standardization of data protocols across all makes/models to make scoring unilaterally applicable
  • Uncertainty around timeline for ubiquity, and no clarity around likely cost of data to 3rd parties
  • Many manufacturers still concerned about data ownership and privacy

IMS Mileage-Based Insurance Telematics Components

For Auto-Insurers

All the tools you need to manage and administer a successful pay-per-mile insurance program.

Business Center

Programme administration and reporting

Enhanced Data Feeds

Actuarial Grading Score

Customer Care & Support

Scalable customer support options available to support program growth

Program Management & Support

Dedicated assistance with training, adoption and retention plans

Logistics & Fulfilment Solutions

Operational assistance, including forward/reverse logistics, provisioning and enrolment

Systems Integration

Seamless integration with external applications and corporate systems

System & Data Management

Scalable IT architecture with data warehousing and security

Insightful Analytics & Intuitive Interfaces

High quality intelligence and visualisations for insurers and end-users

For End Users

One deployment, using the IMS DriveSync platform, can support both sides of your insurance business – personal lines and commercial lines users.

In-Vehicle Enabler Selection & Configuration

Flexible technology options to support programs

Mobile & Desktop Interfaces

Post-trip driver behaviour, scoring and coaching tips

Custom Notifications & Alerts

Communication for driver relationship management

Benefits for auto insurers
  • Increase loyalty of current policy holders & attract new customers
  • Generate revenue via value-added services
  • Lower risk, cost and claims
Benefits for drivers
  • Personalized auto insurance premiums
  • Increased driver education & improved driving skills
  • More awareness for better preventative maintenance