Improve Loss Ratios and Simultaneously Encourage Safe Driving Practices

Engage and Modify Driving Behavior with a Rewards Approach that Really Works!

Auto insurers are experiencing significant new challenges and facing new competition with their book of business and digital insurance programs, especially at a time as high customer expectations and demand for customer-centric product innovation and streamlined digital experience continue to grow. Motivating drivers to improve their driving behavior and follow safe practices has always been a challenge for insurance companies, despite efforts to apply sound data analytics for better-managing risks.

Did you know that a solid rewards program can be the glue that makes for a successful digital insurance program?

Research firm Leger states that 55% of Millennial believe some type of rewards would keep them most engaged and is a key driver for active participation in loyalty programs, as well as make them feel appreciated by a business. For insurance companies, despite best efforts to motivating drivers, only those insurers who can successfully run a well-designed telematics and loyalty program can ensure their rewards program serves as a true catalyst to help engage and establish safer driver behavior modifications.

While tangible rewards are a usage driver for insurers to deter bad driving behavior while mitigating risk, insurers that also apply creditable telematics data to business decision-making and enhance communication delivers the value that customers, especially millennials, are seeking and will earn the loyalty and trust of their customers. Some insurers have tried creating rewards programs as incentives for policyholders to change poor driving behaviors, but elusive rewards, payback programs, and uninspiring cash incentives failed to elicit much driver enthusiasm in these programs.

If you are experiencing any of the following challenges, an IMS Rewards-enhanced program can be right for you:

• Driver Engagement: Finding ways to engaging drivers to encourage safe driving and improve loss ratios.
• ROI: Difficulty justifying the investment in proven technology, reasonable costs, and results/outcomes backed by solid analysis.
• Motivation and Behaviour Change: An existing reward program that is not changing poor driving behaviors – due to many reasons such as poor UX, elusive rewards payback schemes and uninspiring cash incentives that fail to elicit driver enthusiasm.