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Drive deeper loyalty to your business performance
Frequency of customer touchpoints (also known as, engagement) is one of the key elements that has been missing from too many telematics programs. Forward-looking insurers are increasingly recognizing that frequent, high-value engagement—as often as daily—can be combined with other incentives to accelerate the adoption and retention of telematics programs.
The tools and techniques for successful engagement can be the hidden key to unlocking the full range of opportunities provided by telematics programs and attracting drivers who respond to incentives with genuine value. Through responsive, regular communication with policyholders and the right mix of engagement modes, insurers can break down the barriers to wider adoption of telematics-based UBI programs and increase their market share.
Presenting the IMS Engagement ToolsetTM
What is the IMS Engagement Toolset?
The IMS Engagement ToolsetTM is the industry’s most comprehensive suite of engagement tools and techniques that leverages telematics data. It is proven to modify driving behavior and deliver measurable business outcomes, including reduced loss ratios.
Built upon the tried and proven engagement strategies (including rewards distribution) based on our experience running a direct-to-insurance insurance arm – making IMS the only technology partner with direct-to-consumer expertise and proven insurance telematics know-how.
The product packs the glue that binds driving behavior to measurable program outcomes – keep scrolling to learn all about it.
IMS Engagement ToolsetTM features
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Messaging
The capability to deploy tailored, data-driven messaging on a one-to-all, one-to-many and even one-to-one basis, through different channels (in-app and outside of the app)
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Coaching
The distribution of static and dynamic card content; rich-media educational content, triggered by behavioral driving data.
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Rewards
Control over how rewards are earned, distributed and fulfilled, offering end-to-end digital interaction.
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Gamification
The option of setting up leagues, leaderboards, achievement milestones and badge systems to further enrich engagement efforts.
Don’t bet on inexperience
If done wrong, an engagement and rewards-based program will just become a significant cost to your program.
Only IMS has solved this widely acknowledged industry challenge, along with the data and experience to back it up.
How the Toolset will transform your connected auto insurance program
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Increased engagement with your brand
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Improved behavioral scoring across your targeted portfolio
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Up to double-digit loss ratio improvement
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Increased policyholder retention
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Measurable ROI with program budgeting and KPI reporting
The Only Tried and Proven Reward and Engagement Platform in Market
Work with IMS to achieve these similar outcomes as realized through 10 years of B2C experience running a direct to consumer insurance company:
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56% of customers check their scores daily and 88% of customers check their scores weekly resulting in 39% less likely to have an accident.
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50% of customers check their speed regularly (a leading cause of crashes). 54% check their cornering and braking score regularly.
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1-2% premium investment in rewards enabling an estimated 7% COB program benefit. 1.7% premium investment in rewards enabling 3x return on investment through claims loss ratios improvements.
Learn more about IMS Engagement ToolsetTM
Contact us to request for more information