Carrot Insurance, part of Trak Global Group, has won the ‘Best Customer App’ at the Insurance Times Tech & Innovation Awards in recognition of its Better Driver app. The judges highlighted Carrot’s focus on ensuring an outstanding customer experience whilst delivering significant loss ratio benefits for its insurer partners. The Better Driver app, built by Trak Global Group and launched in the UK in 2015, enables less-experienced drivers to access cheaper premiums by measuring driving data and influencing safer driving through regular rewards and tailored engagement.

Ed Rochfort, Managing Director of Carrot Insurance, says:

“We’re delighted the Better Driver app has been recognised at these prestigious awards and are committed to continue delivering the best customer experiences and the best results for our insurer partners. Thanks to our policyholders, partners and team we have been able to build one of the leading UBI apps in the world and have a real effect on road safety by reducing accidents and making roads safer, which is the driver behind everything we do.”

Carrot Insurance, which in 2015 won the Prince Michael International Road Safety Award after demonstrating its customers had 42% fewer accidents than young drivers with traditional car insurance policies, has also previously won awards in motor broking best practice, claims and customer centricity.